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As Media Evolves, So Must the CollegianThe newspaper business isn't just about newspapers any more. In fact, traditional newsprint is faling to the wayside to the audience's demand and desire for instant content delivered online and through social media. With increased competition to gain clicks and likes, today's staffers must enhance their written stories with podcasts, videos, and Tweets. There is a constant challenge to cut through the clutter to get a story read.

"Traditional paper newspapers delivered to doorsteps are dying out,” said Barbara White Stack ’75.

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